1 February 2013
By all accounts, 2013 will be about Responsive design, keeping up with technology and creating interactive, dynamic and engaging websites.
Maintaining a creative, forward-thinking, innovative edge will probably be part of your luxury and premium brand positioning. As such, deploying the lastest technology will may well be expected, and to manage the expectations of your customers should be given serious consideration. A Responsive site will offer an elegant, future-proofed solution against the growing number and size of mobile devices. A Responsive website does offer a seamless user experience across all devices.
According to Google, “67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.” You can see extract from their report here. It makes responsive the logical approach to take for improved SEO friendliness. 96% of smartphone users have encountered sites that weren’t designed for mobile devices.
This is one not to be ignored.
At the core of Responsive design is user experience. Rather than scrambling to update sites to accommodate constant advancements in display and browsers, with such a changing technological landscape, Responsive design allows us to be responsible now for whatever is coming next.
Responsive design uses screen space efficiently and allows for a better user experience than a fixed width layout. Good Responsive design, in common with all good design, is invisible. When done well, it allows the user to focus on a site’s content and not on its layout or design.
At Zeke we are working with a number of clients on their Responsive websites and we launched our own Responsive in the summer of 2012. Are you contemplating a responsive website for 2013? What do you believe are the most significant pros and cons? Read our article before you consider a Responsive web design project in Zeke Newsletter