9 August 2016
Link building is an art. It's almost always the most challenging part of any SEO acitivity you undertake yourself, or with your SEO expert, but also the one most critical to success. Link building requires creativity, hustle, and often, a budget. No two link building campaigns are the same, and the way you choose to build links depends as much upon your website as it does your personality. Below are three basic types of link acquisition.
"Natural" Editorial Links
Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from you, other than the creation of worthy material (great content) and the ability to create awareness about it.
Manual "Outreach" Link Building
You create these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind. You often create a value proposition by explaining to your link target why creating the link is in their best interest.
Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in the aggregate, still have an impact for yout site. In general, search engines continue to devalue most of these types of links.