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Luxury & Craftsmanship Videos

Wayne McMaster

7 March 2013

True luxury is not about excess, competitiveness or overt displays of wealth - it is about an understanding of quality, craftsmanship and exclusivity. These elements are key to the creation of any luxury brand.

For many reasons, craftsmanship has remained an incredibly important marketing message for luxury brands in recent years. Brands like Harry Winston and Loewe really celebrate the craftsmanship of their luxury products of jewellery and bags respectively. YouTube and Vimeo have  allowed these demonstrations to become global. Interior product brands can now visually establish the intricacies of hand stitched leather, marquetry, fine joinery, sumptuous upholstery and show how the most iconic products are made, from start to finish.

Below we present a listing of videos by interior and luxury lifestyle brands, which use values of craftsmanship and quality to help tell their story.

Harry Winston

Jewellery + Watches
Brings together watchmaking and feather art.

Villier Brothers

Bespoke Furniture
Villiers Brothers - Handmade in England from Gearing Media Group.
The brothers Harry, Tim, Hugo and their team of craftsmen take great pride in the design and build of each item they create and this is captured in the detailed process-driven photography.

Bespoke Couture Furnishings

Bespoke Furniture
Design Never Stops -  from Jason Ho
Intimate interview-style captured with detailed process-led photography

Theodore Alexander

Bespoke Furniture
Craftsmanship & Artistry

Clive Christian

Bespoke Furniture
Established as the considered purchase for luxury residences


Leather Goods
A Loewe film that pays tribute to the house's craftsmen.
Directed by Matthew Donaldson

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