“It helps us to position our brand exactly where we want to be in the market. It allows us strategically to be able to create the right USPs for our brand. It speaks of luxury, class and good taste. It captures the real essence of the brand – and is just what we were trying to achieve.” John Lewis of Hungerford

“Managing the operational complexities of a niche brand in the UK with massively strong roots in Australia is not a job for the faint-hearted. The team have worked closely with us to do so sensitively for several years. Following their help and creative guidance we have succeeded in appealing to the eccentricities of the luxury market in this country whilst keeping our colleagues down under happy.” Sheridan

“We entered the battlefield as challenger, having devised a heritage strategy to give us a point of differentiation we embarked upon creative work. The packaging was exquisite and rapidly helped us establish ourselves and cement some valuable retail relationships.” Berkeley Square

“Together we developed an effective positioning strategy. Their interpretation of the brand then gave us a visual identity system appealing to affluent early adopters. Our product redefines the nature of sleep, so marketing communications have to put significant space between us and the traditional bed market. We have lots of hard technical things to say but the creative team devised a soft graphic language to convey every unique feature and benefit.” Ammique